UAE Calendar · 2026 · July
July 2026 in Dubai: Dubai Summer Surprises and key dates
July 2026 in Dubai is anchored by Dubai Summer Surprises, a 59-day citywide festival of shopping deals, family entertainment and events running 3 July to 30 August. Includes Modesh World, the Great Dubai Summer Sale and more.
Open July 2026 calendar →
July 2026 in Dubai opens with Dubai Summer Surprises (DSS) 2026, a 59-day citywide festival running 3 July to 30 August, organized by Dubai Festivals and Retail Establishment (DFRE). The festival brings shopping discounts across major malls, Modesh World at Dubai World Trade Centre, family entertainment, hotel promotions and prize draws. Sub-event dates and concert lineups are published by DFRE as the season progresses.
Source dates in this calendar are drawn from official government and organizer announcements. Confirm compliance-related details with a qualified adviser before acting.
Dates
- 2026-07-03
Dubai Summer Surprises 2026 opens (3 July to 30 August)
notes ↓ - 2026-07-03
Modesh World opens at Dubai World Trade Centre (within DSS)
- 2026-07-03
Muntazah Al Khairan: Theatrical Comedy at Dubai Opera (3-4 July, within DSS)
Key date notes
2026-07-03Dubai Summer Surprises 2026 opens (3 July to 30 August)
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Dubai Summer Surprises 2026 opens (3 July to 30 August)
Dubai Summer Surprises (DSS) 2026 runs from Friday 3 July to Sunday 30 August, organized by Dubai Festivals and Retail Establishment (DFRE), part of the Department of Economy and Tourism. The 59-day festival is Dubai's flagship summer event, featuring citywide shopping discounts, family entertainment, hotel promotions and prize draws across major malls. Key components include the Great Dubai Summer Sale, Modesh World at Dubai World Trade Centre, the Beat the Heat DXB concert series, and a Back to School retail phase in August. Specific sub-event dates and concert lineups are published by DFRE closer to the opening date. The official programme is available at visitdubai.com.
Dubai Summer Surprises 2026 (3 July to 30 August): DFRE official programme. Sub-event dates and concert lineups are announced by DFRE closer to the opening date. E-invoicing Phase A (1 July): see the e-invoicing calendar entry.
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